10 SIMPLE WAYS TO BUILD AN INFLUENTIAL BRAND 1

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 10 SIMPLE WAYS TO BUILD AN INFLUENTIAL BRAND. 


To progress in our series of "10 Simple Ways To Build An Influential Brand", i wish to take the first.

  
(1). BUILD AN IDENTITY. 

Every great brand has an identity.
Every great brand must have a face.

I met a provision shop owner and asked her why she does not have a logo for her business.

A provision shop does not need a logo na!
She answered jokingly.

There are many such business people around.

Many entrepreneurs are after doing business and making money, they never care if they have a logo or a great tag line or brand colour.

They are just concerned about many the dough.

Your logo is the identity of business.
It reveals your business especially to people who have not heard of your business before.

People will easily recognize your brand with your logo.

Can you remember that branding began in the ancient days where people use to mark their cows so they could differentiate it with others.

Logo differentiates your company from others.

Meaning that it is one of the greatest thing that distinguishes our business from another is our logo.

Logo is not the only element that makes up the identity of a brand.

Others include brands statement, brand affirmation, brand colour, tag line or motto example Airtel's "The smart phone network".

You must put all these things into consideration when building a brand.

They may not be the solution but will help you in building an influential and enviable brand.

Think about the identity of your company or business, it matters and helps!

There is no influential brand without a logo.
It is your logo that shoots you out, it makes you have a form and shape, it helps in your rating, people rate you according your brand.

We will take it up from here next time

Thank you!

I am UbongAbasi Matthew
Author of "BUILDING A PERSONAL BRAND".

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