GLOMATT BRAND

Brand sense is here to lit your sense, your brand sense and help you know, appreciate and love your brand and help it grow into global relevance. Brand Sense is a section on our blog that will help you develop your brand sense and furnish you with strategies that will help you move your brand from obscurity to influence. The first time I ever came across the word COMMON SENSE that was when I was a young lad, I smiled to myself and i can remember pondering on the word for weeks. Branding is just like common sense it is what everybody should have. Everybody needs brand sense, whatever you do, this is for you. Permit with me to share with you the story of Emmanuel a great CEO who owns a booming business and is happy. Emmanuel is a brand as his name has become a household name when it comes to his niche.  Emmanuel is a fashion designer but not the regular tailor you know, he has gone ahead to differentiate himself, he not only has a shop but a well bra...

YOU NEED MONEY, ARE YOU PREPARED FOR IT? Almost everyone above three years needs money in the world today. About 70% of these persons who need money would always give a ready made answer to the question  "How much do you need?" Most often, when people complain I need money, I ask how much do you need? To many, the question gives them a break with few seconds of silence, to others a ready made answer is provided, while some people will not hesitate to mention one huge amount of money. My dear reader, how much money do you need? Everyone needs money but very few know exactly how much they need. Recently on a Sunday evening, I met a young guy who describe how eager he was to get so much money, he got so surprised when I asked him; "my guy, how much money do you need?" Not hesitating he responded "five million naira (N5,000,000) is okay for me". I was extremely happy at least he knew the amount of money he needed. I went further to ask, "what w...

 10 SIMPLE WAYS TO BUILD AN INFLUENTIAL BRAND.   To progress in our series of "10 Simple Ways To Build An Influential Brand", i wish to take the first.     (1). BUILD AN IDENTITY.  Every great brand has an identity. Every great brand must have a face. I met a provision shop owner and asked her why she does not have a logo for her business. A provision shop does not need a logo na! She answered jokingly. There are many such business people around. Many entrepreneurs are after doing business and making money, they never care if they have a logo or a great tag line or brand colour. They are just concerned about many the dough. Your logo is the identity of business. It reveals your business especially to people who have not heard of your business before. People will easily recognize your brand with your logo. Can you remember that branding began in the ancient days where people use to mark their cows so they could differentiate...

DEALING WITH MONEY STRESS AND ANXIETY Money is a major cause of stress and anxiety for at least one among every five adult you see, According to the American Psychological Association (APA), 72% of adults report feeling stressed about money, adults are often worried about paying for their rent, feeding, clothing or feeling they will be bogged down by debt. Having serious Financial stress and anxiety has major effects on your health, Stress itself irrespective of the source be it financial stress, emotional stress etc can cause heart attacks, strokes, and many other serious health issues, this thus shows the extent to which money stress and anxiety is linked to so many of the health issues adults experience and why it must be properly dealt with. Money stress and anxiety which is simply the act of feeling nervous, worried, having fear, being under pressure and unease about your Money or finances has been responsible for so much harm in personal finances, corporat...

STRATEGIZE!  Every unique business revolves around profit making and believe you me there won't be any profit without selling. No selling, no business! Thousands of business owners are always erroneously thinking that selling has to do with only tangible or physical products but No! a lot of brands are selling and making profits like wild fire and guess what they sell? Intangible products. They make money from selling information. Did you get that? Information. Yes information.  Ok, hear this! The world is faced with a new reality right now and it would not ever get back to the way it was. Information is taking over our present day. Dear brand owners, start selling information. Please start selling information. It's the easiest way to make cool cash.  Hear this secret! It is very important you must have information to sell, but it is more important to build a strategy on how to sell your information and sell it well. Strategy is key! So sit back and ask you...

This Book Will Teach You How To Show up Better    "Building A Personal Brand"  By Ubongabasi Matthew is a book that has lived up to the expectations of its title. It is written in the simplest of styles for easy perusal and provides you with the most essential skills on how to grab the social media as an arsenal to wield influence either as an individual or a corporate body. In the quest of making greater profits and achieving higher, many businesses and individuals have been logged in a quagmire. The more reason i urge you to pick up this piece. why is it so special? Am still yet to figure why the author is giving out this unique piece for free. Yes you heard me. It is totally FREE! Go here while it lasts... www.bit.ly/bapbwithubongabasi